Wednesday, 12 August 2015

Muhammed Ajmal.P.K British Cultural Studies

British Cultural studies
Samuel P Huntington, about twenty years ago, forecasted that the fundamental source of conflict and the great divisions among humankind and the dominating cause of conflict will be cultural. He had added to this that the clash of civilizations will dominate global politics and the fault lines between civilizations will be the battle lines of the future. When this Huntingtonian prognostication is taken into consideration, being aware of the culture and its distinguished aspects would be a significant matter.  Discussing the advent and evolution of cultural studies as a discipline without mentioning the British cultural studies would be incomplete. Nowadays, The term ‘cultural studies’ is well known as a title for an important set of theories and practices within the humanities and social sciences. There are various ways of understanding culture. These ways are collectively termed as ‘cultural studies’.
            We are not alien to the cultural studies as it keeps a strong connection with our life and living atmosphere. In fact, ‘cultural studies’ explores the meaning of everyday processes, places and acts such as communication, space and shopping. To put this in another way, it is the very material of our daily lives as Paul Willis once said, ‘the ‘culture’ that is the subject of British cultural studies is ‘not artifice and manners, the preserve of Sunday best, rainy afternoons and concert halls. It is the very material of our daily lives, the bricks and mortar of our most commonplace understandings’. ‘Cultural studies’ gives emphasis on the discursive aspects of everyday life.
             It is clear as the day light that, the formation of new theories comes about due to the irresistible arguments and findings against the existing one. This was Tennyson trying to convey ‘the old changes, yielding to new’. It seems to me that literary theory, to an extent, deals with the demolishing of existing hierarchies. Before the advent of cultural studies, precisely, by the nineteenth century in Europe, culture meant the habits, customs and tastes of upper/elite class. But, once it arrived into the scene, the concept of culture was understood as the mode of generating meanings and ideas. And the elite culture’s indisputable citadel began to be interrogated. The popular culture or mass culture started to turn into spotlight. This can clearly be apprehended by penetrating through some established notions. That is to say, to read a Shakespearian text is fine, whereas the text written by Agatha Christie is not considered as great dealing with literature. Even though it had got the popularity and read by majority of people, it is not up to the mark of a Shakespearian work. So, why a book having wide readability is not regarded as the high art or put this in another way, why the popular culture is not taken for granted? So, it is in popular culture studies that ‘cultural studies’ finds its first moments.
 From the post war context of Britain, British cultural studies had gradually been emerged. Post war Britain could be congratulated for its reputed break with the pre war and it started a representation of new culture where the class system was said to have disappeared and popular culture started to be celebrated. Raymond Williams, Richard Hoggart and Stuart Hall are the proponents of British cultural studies. They were the scholarship boys (those got the admission in universities and colleges on the basis of merit, irrespective of their income or back ground). In their college days they had realized that viewing things through their culture is not a fine thing. And their culture was completely strange to the academic hue and cry.  They were from the background of labor culture. The predominant elite culture’s dominance was started to fade out. And then, there British Cultural Studies came into being.
Culture of a community has different factors such as economic, spatial, ideological, erotic and political. Cultural Studies tries to include all these factors in its ambit. So, in this regard, Cultural Studies is an interdisciplinary. It takes the relation of culture with power, ideology, gender, ethnicity and national formation.
Raymond Williams is one of the harbingers of British Cultural Studies. According to Williams, culture is a representative of condition of literary theory. And he says that today the concepts are not simply the concepts rather they are problems. He differentiates between the culture and civilization and strives to substantiate that culture developed in opposition to civilization as an affirmation of the inner life. Further, culture for him is the secularization of earlier metaphysical forms.
Richard Hoggart is another literary figure in the British cultural studies. He had explored the relationship between working-class culture and folk culture, and the imposed and external culture of mass-produced popular texts. Hoggart’s contribution to the evolution of cultural theory is important.
As it is mentioned earlier, culture had become the mode of generating meanings and ideas. Elite or upper culture has the control of meanings as it controls the terms of the debate. So, certain components of culture are becoming more visible and significant. This field of academic study originated in Birmingham Center for Contemporary Cultural studies. Cultural Studies begins with the publication of Richard Hoggart’s The Uses of Literacy (1958) and Raymond Williams’ Culture and Society 1780–1950 (1966; first published in 1958) and The Long Revolution (1975; first published in 1961).
Stuart Hall is one of the famous literary figures of British Cultural Criticism. Hall argues that British Cultural Studies is necessarily implicated in the politics and postulates of Marxism. As far as Hall is considered,  the cultural studies exists ‘ within shouting distance of Marxism, working on Marxism, working against Marxism, working with it, working to try to develop Marxism’. Hall’s essay named Encoding/ Decoding is an important contribution to this field. Actually, the encoding/ decoding process is designed to supplant simple notions of authorship and interpretation. He is known for his textual analysis. According to him the text is a product of individual, hegemonic and cultural ingredients. In addition to that, texts carry a series of meaning possibilities whereby signifiers can be interpreted in umpteen ways. When we go through the essay of him above mentioned, we can understand that by decoding he means that a mirror process by which the audience or consumer is confronted with a series of meaning potentials in the particular text.
Cultural Studies has evoked an intense attraction in academics and students around the globe with its deft application of complex theories to everyday life. A discipline between disciplines, it makes the academic popular and the popular, academic as Pramod. K. Nair once wrote in his book An Introduction to Cultural Studies .British cultural studies had exerted the great influence in the field of cultural studies. Raymond Williams, Stuart Hall and Richard Hoggart are the chief exponents of this British Cultural Studies.  
Bibliography
Lewis, J. (2008). Cultural Studies The Basics. London: Sage Publications Ltd.
Nair, P. (2008). An Introduction to Cultural Studies. New Delhi: Viva Book Pvt.Ltd.
Turner, G. (2003). British Cultural Studies. New York: Routledge.


 



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